Channel Marketing Manager - Remote - US - Philadelphia, PA

BackOffice Associates, LLC is a worldwide leader in information governance and data migration solutions, focusing on helping customers manage one of their most critical assets – data. Our company’s range of products, built on a revolutionary platform, address the needs of business users seeking to unlock the value of their data assets. BackOffice Associates’ products and services enable organizations to accelerate growth, gain actionable visibility and reduce risks. Founded in 1996, BackOffice Associates has an unparalleled record of success in the most complex data environments across a variety of industries. Customers include many Fortune 1000 companies including Eli Lilly, Kraft and Dow Chemical. BackOffice Associates is a global corporation headquartered in Massachusetts with additional offices in the U.S., Australia, Europe and Asia. We are looking for energetic, self-directed, committed and goal- oriented individuals with the desire to join a world-class organization.


Position Summary

The Channel Marketing Manager is responsible for aligning with strategic channel partners, to leverage programs, which drive marketing qualified leads. As an extension of BOA’s marketing department, this position is instrumental in creating business opportunity, which leverages BOA’s primary channel partners’ existing programs.


Primary Responsibilities:

  • Design and execute revenue generating co-marketing plans with BOA’s strategic channels (SAP, Infor, etc.)
  • Leverage co-marketing opportunities with partner channel marketing teams
  • Align with regional channel partner marketing teams, programs and resources to improve BOA presence among customers and prospects
  • Plan, prioritize and execute demand generation campaigns such as workshops, webinars, email marketing, and customer engagement that drives market adoption
  • Work closely with BOA field sales and inside sales reps in order to maintain an integrated channel marketing plan for the expansion/acceleration of MQLs and SQLs
  • Drive multi-touch marketing across all programs with channel partners and BOA field teams
  • Create a strategic plan including a calendar and budget to cover 2018
  • Assist direct marketing and sales teams with targeted integrated approach to event prospect list follow-up, utilizing highly tailored virtual and in-person event options
  • Become an expert on and SAP CRM pipeline in order to drive events tailored to opportunities that are progressing into license revenue
  • Ensure relevant product news updates are delivered to key partner relationships within North America
  • Track data regarding the number of customer contacts, orders, proposals and dollars sold
  • Prepare monthly and quarterly reviews
  • Attend tradeshows and events as required
  • Travel up to 65%



  • BS or BA degree required with areas studied centered on Business Sales, Marketing or Finance
  • 3+ years relevant experience in B2B technology channel marketing
  • Current experience with SAP and SAP product lines
  • Contacts with industry decision makers, SAP preferred
  • Must be capable of communicating the value proposition for all BOA solutions and services
  • Advanced proficiency with MS Office Suite
  • Familiarity with Salesforce CRM
  • Market/Customer oriented
  • Outstanding business acumen
  • Solid business skills, problem solving capabilities and technical aptitude required
  • High energy, can-do attitude
  • Motivated and solutions oriented
  • Excellent communication skills, both written and verbal
  • Strong analytic capabilities and ability to use data to generate insights and recommend actions
  • Strong interpersonal and project management skills
  • Ability to juggle multiple priorities and meet deadlines
  • Solid organizational skills and strong attention to detail
  • Strong process skills of follow up and follow through
  • Ability to work productively both independently and as an integral member of various teams
  • Ability to establish productive relationships with people at all levels



If you are interested in this or any one of the exciting career opportunities at BackOffice Associates®, please go to and view our Careers section, where you should complete the on-line application process.






BackOffice Associates, LLC is an Equal Opportunity Employer